It would be a real challenge to come across an Indian who
has not resonated with India's unofficial anthem, 'Mile Sur Mera Tumhara, To
Sur Bane Hamara ' that was first promoted on Doordarshan in 1988. 22 years
later, the same iconic song that had the entire nation humming to its tunes was
revived as ‘Phir Mile Sur…The Song of India.’ Both of them focuses on
reconstructing the cultural fabric (in an environment dominated by chauvinism
and parochialism) and sends across a positive message of patriotism and unified
India.
Gyanendra Kumar Kashyap
Circa August 15, 1988; for the first time ‘Mile Sur Mera
Tumhara…” was aired on the then only available channel, viz Doordarshan; and
since then for the last two decades the audio visuals of Bharat Ratna Pandit
Bhimsen Joshi (reciting ‘Mile Sur Mera Tumhara) and Dr. M Balamuralikrishna at
Kovalam beach, Chennai (erstwhile Madras, reciting ‘Isaindhal namm iruvarin
suramum namadhakum…) has never failed to mesmerise the listeners. Without an
iota of doubt, the song captivated and enthralled the entire generation by
showcasing the diversity of India and established the message of unity. It goes
beyond saying that the second song of “The Trilogy” (consisting of Freedom
Torch- The Spirit of Freedom, Mile Sur and Raag Desh) became the unofficial
national anthem of India. Cut the picture to 26 January 2010; the simple eight
line stanza (translated into 16 languages) was once again aired in almost all
the available channels, albeit in a slightly different format. For once, those
who could vividly recall the opening lines sung by Pandit Bhimsen Joshi and M Balamuralikrishna
must have been surprised. Surely the legends were missing; but nonetheless the
present rendition by none other than Amrita Surendranath and Kailash
Surendranath (who had earlier worked along with the legendry Suresh Mullick of
O&M Advertising) too deals with the concept of national integration. ‘Phir
Mile Sur’ has in it the freshness that reflects
the enthusiasm of modern India, a tune and lyrics that every Indian today can
relate to and which would further ignite the passion for India and its
diversity. Like its predecessor which used a combination of music and images to
instill in feeling of pride in Indians from Kashmir to Kanyakumari, Phir Mile
Sur too speaks a common and universal language - that of love for the
motherland and its people.
Bhairavi, the raga that is common to both Hindustani and
Carnatic classical music, is apparently the common theme in both the versions.
While there are many who believe that the original ever beautiful song ‘Mile
Sur Mera Tumhara’ replete with the spirit of unity in diversity version was
better but nonetheless it is a sheer delight to see the Sarod maestro Ustad
Amjad Ali Khan and his two sons Amaan and Ayaan Ali Bangash play the same raga
(in the backdrop of the Charminar) spreading the same message of love and
harmony. Times have changed, it is true (howsoever sour it may sound) that the
generation of today may not be able to recognise the maestros of 80’s and early
90’s; and this perhaps necessitated the idea to reinvent the best patriotic ad
till date. In other words the current version is but a rediscovery for today’s
younger demographic against the backdrop of the events which have rocked and
shocked the nation (26/11 et al). Set amidst the backdrop of the hotel Taj (the
centre of 26/11 episode), Big B’s baritone voice serves the purpose well. Commenting
on the initiative, Kailash Surendranath, the brain behind Phir Mile Sur, said,
“It has been an incredible journey creating ‘Mile Sur Mera Tumhara’ which was a
mosaic of so many different personalities from various walks of life and
regions in India. Today, we feel the same emotions gushing, after a span of two
decades. So many things have changed in India - growth, prosperity, the
economic scenario, however, as citizens of this wonderfully diverse country,
our feelings for India have only grown stronger and we hope that Phir Mile Sur
will further strengthen this bond. ”
The locations, the people, the costumes et al have been
successful in reliving the nostalgia. Consider Ustad Zakir Hussain; Pandit Shiv
Kumar Sharma and Rahul Sharma playing the santoor (in the backdrop of Qutab
Minar), Anoushka Shankar, the ever improving Siva Mani drumming away on water –
leaves one and all mesmerized . However, there have been few changes here and
there (for matter – the lyrics) which have not gone down well with admirers of
the 1988 version. “There is no new patch in terms of contents and execution. If
they really wanted to create that nostalgia then they should have kept the
lyrics intact and shot it with kids as they represent the future of the nation,”
says an ad veteran. The veteran is not alone; a Brand Guru and Director of an
ad agency shared similar concern. He said, “The ‘Indian’ feel which binds
billions of people through a smartly executed “Mile Sur Mera Tumhara"
campaign around two decades back is completely missing in the present “avatar”
Phir Mile Sur.” It is indeed true that the present version is heavy on the
Bollywood front with 22 of India’s biggest superstars (out of 68 of India’s
icons who have lent their support to this initiative) and lacks the
participation of stalwarts from the filed of business, science & technology
et al. A quick realization that India today is no longer juts about Bollywood
and sports, it has got a whole new dimension to it. It does make sense that the
new team should have used a new metaphor to represent India. One who has seen
the new version would agree that the length of the commercial is bit too long
and fails to captivate the viewers.
Once again, one is bound to question whether or not the
present version evokes the same nostalgia. Let’s not mince words: To some
extent the nostalgia related to 'Mile Sur Mera Tumhara is evoked… it gives an
opportunity to revive the old memories through Phir Mile Sur. The lyrics, according
to a few, are the positive linkage in the current version. Despite few
shortcomings what is worth acknowledging is the fact that each artist speaks of
a cause. Phir Mile Sur captures the true spirit of contemporary India and will
hopefully also resonate with new generations. The present version, in a way
reflects the enthusiasm of modern India, a tune and lyrics that every Indian
today can relate to and which would further ignite the passion for India and
its diversity... “Mile sur mera tumhara to sur bane hamara…” and this is the
essence of both the versions in letter and spirit.