There is nothing wrong with
searching ‘resignation’ on Google, but it’s something employers should worry
about
1.2 trillion searches. 146
languages. What did the world search for in 2012? Zeitgeist 2012, a list
brought out by Google after analysing over a trillion queries, answers exactly
what the world searched for in the year. From Whitney Houston to Gangnam Style
to Superstorm Sandy -- web surfers’ attention across the world wavered between
the tragic and the silly in 2012.
In the Indian context, it was the
likes of Sunny Leone, Ek Tha Tiger, Kerala and Sensex that dominated the
searches. The question that arises is: Can organisations derive any benefit
from this search volume on Google? Does the Zeitgeist list, or for that matter,
Google Search Trend, have anything in store for employers and recruitment
firms?
Probably yes. Sample this: Google
Trends over the last one month shows that ‘resignation letter’, ‘resignation
format’, and ‘sample resignation letter’ are popular search terms keyed in by
most net users in South India. In fact, the worldwide trend also shows that
Philippines, Singapore, and the UAE are searching in huge volumes for
resignation letter formats. For the record, India ranks 5th in this list, (and
Canada last) of maximum number of resignation letter searches.
So why are so many South Indians
googling ‘resignation’? Is it that employees in this part of India are more
dissatisfied? Or is it because there are more job options here?
According to the Google Search
Trend Report, Bangalore and Chennai lead the race when it comes to
‘resignation’-related search, followed by Hyderabad, and Mumbai. Perhaps, there
is no direct correlation between these searches and job dissatisfaction. It probably
also has a lot to do with the availability of jobs in Bangalore and Chennai, as
compared with, say, a city like Kolkata. Interestingly, in terms of states,
Haryana leads the pack, followed by Uttar Pradesh. This could be due to the
development spree witnessed in Gurgaon and Noida, which are fast emerging as
corporate hubs.
Employers, however, should take
note of the increase in ‘resignation’-related searches. The least that they can
do is to initiate an employee engagement survey within the organisation, and if
the scores are low, take the necessary measures. Better to have a happy
workforce than a not-engaged, or worse, actively disengaged workforce –
whatever may be the reason.
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